How to get your business named in AI answers

ChatGPT, Gemini and Perplexity name a handful of businesses for each question. Here is what makes them pick one over another.

When someone asks an AI tool "where can I get running shoes fitted in Leeds?", the answer names two or three businesses. There is no page two. Either you are named, or a competitor is.

AI tools repeat what they can read and trust

AI answers are built from pages the tool can reach, plus what the wider web says about you. If your site blocks AI crawlers, or your business facts differ from page to page, the tool has less reason to name you.

Four things to check first

• Your robots.txt lets the AI crawlers in.
• Your name, address, phone and opening hours are the same everywhere.
• Your business details are marked up, so a machine can read them without guessing.
• Your pages answer the questions customers really ask, in plain words.

Measure it, do not guess

AI answers change from one request to the next, so one test proves little. Ask the same questions every week, on every AI tool, and watch how often you are named over time.