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Get found on Google and in AI answers
Plain-language guides to SEO, GEO and AEO, for people who run the business.
AEOWrite pages that answer the question first
Answer boxes and AI replies quote pages that give a clear answer in the first lines. Most pages bury it.
SEOSet up Google Search Console in 10 minutes
Search Console is free, and it is the only place Google tells you which of your pages it has listed and why others are missing.
SEOThe one tag that hides pages from Google
A single "noindex" tag tells Google to leave a page out of its results. It is often left on by mistake after a redesign.
GEOMark up your business details so machines can read them
Structured data turns your name, address and opening hours into facts that search engines and AI tools can read without guessing.
GEODo you need an llms.txt file?
llms.txt is a proposed file that summarises a website for AI tools. Here is what it does, and what it does not.
Step-by-step guides
Do it yourself, phase by phase
Phase 1: SEO audit
Phase 1How to run a full website SEO audit
A step-by-step way to check a whole website for search: what to look at, in what order, and how to decide which problems to fix first.
Phase 1How to check crawling and indexing
Find out which of your pages Google can read and list, which it leaves out, and why. With the checks to run by hand and what each answer means.
Phase 1How to fix robots.txt and your sitemap
Two small files tell search engines what they may read and which pages you have. Here is how to read them, find the usual mistakes and fix them.
Phase 1Core Web Vitals: measure and improve them
Google’s three speed and stability numbers in plain words: what each measures, the limits for good, where to find your figures and the usual fixes.
Phase 1How to read Search Console data
What clicks, impressions, CTR and average position really mean, how to set up the reports, and how to turn the numbers into a short list of pages to work on.
Phase 2: Keyword strategy
Phase 2How to build a keyword master list
Collect the searches your customers really use, sort them by fit and value, and keep one list that every page and every report works from.
Phase 2How to map keywords to pages
Give every important search one clear page to answer it, find the searches no page answers, and spot your own pages competing for the same search.
Phase 2How to find and fix search intent gaps
Every search has a purpose: to learn, compare, buy or visit. How to read it from Google’s results and check your page gives people what they came for.
Phase 2How to plan topic clusters
Group your keywords into topics, give each topic a main page and supporting pages, and link them so people and search engines see what you know.
Phase 2How to find content opportunities
Where to find the questions and searches your site does not answer yet, how to judge which are worth a page, and how to turn them into a short plan.
Phase 3: Content SEO
Phase 3How to show first-hand experience
What experience, expertise, authority and trust mean for your pages, and practical ways to show readers you have really done what you write about.
Phase 3Internal linking: a practical guide
How links between your own pages help visitors and Google find, understand and value them, with the checks to run and simple rules for good links.
Phase 3Author and entity signals explained
Help search engines and AI tools recognise your business and your authors: a clear name, matching facts everywhere, markup, profiles and author pages.
Phase 4: AI search SEO
Phase 4AI Overviews: how pages get chosen as sources
What Google’s AI Overviews are, how they pick the pages they link to, what you can control, and how to see whether your pages are being cited.
Phase 4How to write answer-focused sections
Write sections that put a clear answer straight under each question, so visitors, Google and AI tools can find it, read it and quote it correctly.
Phase 4Images and visual content for search
How to make pictures and videos easy for Google, AI tools and visitors to understand: descriptions, file names, sizes, formats, sitemaps and markup.
Phase 4Structured data: a practical guide
What structured data is, which types are worth adding for a business site, how to write and test it, and the mistakes that make Google ignore it.
Phase 4Brand and citation signals for AI search
How AI tools decide which businesses to name and which pages to cite, and the practical steps that make your business easier to recognise and trust.
Phase 5: Authority and growth
Phase 5How to earn quality links
What makes a link worth having, where real links come from, how to ask for one without spamming, and which link tactics break Google’s rules.
Phase 5How to build landing pages for search
Plan a page that answers one search well and turns visitors into customers: what to put on it, what to leave off, and how to avoid doorway pages.
Phase 5How to track rankings and AI visibility
Set up a simple, honest way to follow your Google positions and how often AI answers name you, and learn to read the numbers without being misled.
Phase 5How to fix performance gaps and scale
Find where your site falls short of its competitors, work out why, fix the cause, and repeat what works across more pages without wasting effort.