Guides
SEO guides, step by step
How to check and improve a website for Google and AI answers, in five phases. Each guide shows the steps to do it yourself, and where Seoga does it for you.
Shorter reads: the Seoga blog
Phase 1: SEO audit
Find what stops search engines from reading, listing and ranking your pages, and fix the biggest faults first.
Phase 1How to run a full website SEO audit
A step-by-step way to check a whole website for search: what to look at, in what order, and how to decide which problems to fix first.
Phase 1How to check crawling and indexing
Find out which of your pages Google can read and list, which it leaves out, and why. With the checks to run by hand and what each answer means.
Phase 1How to fix robots.txt and your sitemap
Two small files tell search engines what they may read and which pages you have. Here is how to read them, find the usual mistakes and fix them.
Phase 1Core Web Vitals: measure and improve them
Google’s three speed and stability numbers in plain words: what each measures, the limits for good, where to find your figures and the usual fixes.
Phase 1How to read Search Console data
What clicks, impressions, CTR and average position really mean, how to set up the reports, and how to turn the numbers into a short list of pages to work on.
Phase 2: Keyword strategy
Choose the searches worth winning, and give each one a page that answers it.
Phase 2How to build a keyword master list
Collect the searches your customers really use, sort them by fit and value, and keep one list that every page and every report works from.
Phase 2How to map keywords to pages
Give every important search one clear page to answer it, find the searches no page answers, and spot your own pages competing for the same search.
Phase 2How to find and fix search intent gaps
Every search has a purpose: to learn, compare, buy or visit. How to read it from Google’s results and check your page gives people what they came for.
Phase 2How to plan topic clusters
Group your keywords into topics, give each topic a main page and supporting pages, and link them so people and search engines see what you know.
Phase 2How to find content opportunities
Where to find the questions and searches your site does not answer yet, how to judge which are worth a page, and how to turn them into a short plan.
Phase 3: Content SEO
Make your pages more useful than the ones ranking above them, and link them together.
Phase 3How to show first-hand experience
What experience, expertise, authority and trust mean for your pages, and practical ways to show readers you have really done what you write about.
Phase 3Internal linking: a practical guide
How links between your own pages help visitors and Google find, understand and value them, with the checks to run and simple rules for good links.
Phase 3Author and entity signals explained
Help search engines and AI tools recognise your business and your authors: a clear name, matching facts everywhere, markup, profiles and author pages.
Phase 4: AI search SEO
Help AI answers find, trust and name your business.
Phase 4AI Overviews: how pages get chosen as sources
What Google’s AI Overviews are, how they pick the pages they link to, what you can control, and how to see whether your pages are being cited.
Phase 4How to write answer-focused sections
Write sections that put a clear answer straight under each question, so visitors, Google and AI tools can find it, read it and quote it correctly.
Phase 4Images and visual content for search
How to make pictures and videos easy for Google, AI tools and visitors to understand: descriptions, file names, sizes, formats, sitemaps and markup.
Phase 4Structured data: a practical guide
What structured data is, which types are worth adding for a business site, how to write and test it, and the mistakes that make Google ignore it.
Phase 4Brand and citation signals for AI search
How AI tools decide which businesses to name and which pages to cite, and the practical steps that make your business easier to recognise and trust.
Phase 5: Authority and growth
Earn links and mentions, track what moves, and grow what works.
Phase 5How to earn quality links
What makes a link worth having, where real links come from, how to ask for one without spamming, and which link tactics break Google’s rules.
Phase 5How to build landing pages for search
Plan a page that answers one search well and turns visitors into customers: what to put on it, what to leave off, and how to avoid doorway pages.
Phase 5How to track rankings and AI visibility
Set up a simple, honest way to follow your Google positions and how often AI answers name you, and learn to read the numbers without being misled.
Phase 5How to fix performance gaps and scale
Find where your site falls short of its competitors, work out why, fix the cause, and repeat what works across more pages without wasting effort.