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GEOGenerative engine optimisation

Be named when people ask AI.

An AI answer has no page two. Either your business is named, or someone else is. Seoga shows how often AI tools name you, who they name instead, and what to change.

  • Free, about a minute
  • Checks 4 AI tools
  • No card needed

How it works

How you get named in AI answers

  1. 1

    Let AI tools in

    Make sure ChatGPT, Claude, Perplexity and Gemini are allowed to read your site.

  2. 2

    Make your facts clear

    Your name, address, hours and what you do: the same everywhere, and marked up.

  3. 3

    Track who gets named

    Your customers' questions asked every week, with who is named in your place.

GEOGenerative engine optimisation

What Seoga does for GEO

Seoga measures how often you are named, asking your customers' questions every week, then shows what to change.

  • Google's AI answers. The same questions asked in Google's AI answers every week, with who is named.
  • Assistant tracking. Your customers' questions run every week on ChatGPT, Gemini, Claude and Perplexity, showing who is named in your place.
  • Eligibility check. A warning when your site has blocked itself from AI features or AI crawlers without meaning to.
AI visibility
Example
7 of 20 answers mention you
Google AI answersNamed in 3 of 5 questions this weekGoogle
Which shop is good for flat-feet runners?ChatGPT, PerplexityMentioned
Best place to buy running shoes onlineGemini, ClaudeNot mentioned
Named most often in your placeanother-shop.com, in 11 answersCompetitor

What the scan checks

117GEO checks

  • 35 in the free Basic scan
  • All 117 on Pro and Business, every week
Compare the scans

  • Entity clarity

    Your name, address and phone are the same everywhere.

  • Structured data

    Your business facts are marked up so machines read them without guessing.

  • AI crawler access

    ChatGPT, Claude, Perplexity and Gemini are allowed to read your site.

  • Trust signals

    Reviews, author details, contact details and policies are easy to find.

LLMOand AI SEO

LLMO, AI SEO, GEO: different names, same goal.

The industry has not settled on one word yet. If an agency, a blog or a tool offers you any of these, they mean the same work: getting AI assistants to name and cite your business.

You do not need to learn the vocabulary. Google itself treats this work as SEO, and in Seoga it is one menu, called AI.

GEO
Generative engine optimisationThe most common name. Optimising for AI tools that generate answers.
LLMO
Large language model optimisationThe technical name. LLMs are the models behind ChatGPT, Gemini and Claude.
AI SEO
SEO for AI searchThe everyday name, used by people who already know SEO.
All three: be named and cited when people ask AI.

From the blog

GEO guides

See all articles
How to get your business named in AI answersGEO

How to get your business named in AI answers

ChatGPT, Gemini and Perplexity name a handful of businesses for each question. Here is what makes them pick one over another.

1 October 2026 · 1 min readMark up your business details so machines can read themGEO

Mark up your business details so machines can read them

Structured data turns your name, address and opening hours into facts that search engines and AI tools can read without guessing.

3 September 2026 · 1 min readDo you need an llms.txt file?GEO

Do you need an llms.txt file?

llms.txt is a proposed file that summarises a website for AI tools. Here is what it does, and what it does not.

27 August 2026 · 1 min read

Questions

Is GEO the same as LLMO and AI SEO?

Yes. GEO, LLMO and AI SEO are different names for the same goal: being named and cited by AI assistants.

Can Seoga guarantee that AI will recommend my business?

No, and no tool honestly can. AI answers vary from one request to the next. Seoga shows how often you are named over time and which changes improve your chances.

Do I need an llms.txt file?

Not for Google. Google says its search and AI features ignore llms.txt. Some other AI tools may read it. Seoga's scan tells you whether you have one, for information only: it does not count towards your grade.

See if AI tools can read your site

A free check for Google and AI answers. About a minute, no card needed.